Cracker Jacks, cereal boxes in the 90’s, Kinder Eggs. What makes these things appealing, aside from a diabetic coma-inducing levels of sugar, is that it comes with a prize inside. A cheap harmonica, a branded figurine, X-ray specs, you name it, it could be inside what was already a treat. Just a little something extra. A prize for winning at enjoying your life (and mostly likely losing your health but who needs it). Records are the same way.